At Ro, a telehealth company treating conditions ranging from erectile dysfunction and premature ejaculation to herpes, obesity, and hair loss, I helped turn the Health Guide into one of the most trusted digital health libraries online. These aren’t just medical issues—they’re deeply personal and often stigmatized—which meant users were searching privately, often in moments of fear or shame. I planned, wrote, edited, and managed content designed to meet them with clarity, accuracy, and empathy.
As the second full-time content hire, I helped scale the operation from a one-writer setup to a 10-person editorial team producing over 200 medically reviewed articles a month. I developed editorial standards, trained writers, and created voice and tone guidelines that addressed a wide emotional spectrum. Throughout, I relied heavily on SEO tools and search-data analysis to understand how users were phrasing their questions, what topics were underserved, and where we needed to expand or restructure content to meet demand and strengthen topical authority.
I partnered closely with doctors, designers, SEO specialists, growth marketers, and legal teams to balance scientific rigor with human resonance. Search optimization wasn’t just about ranking—it was about ensuring that the first answer someone found was accurate, digestible, and compassionate. This strategy led to a 500% increase in organic traffic in one year, making the Health Guide Ro’s #1 acquisition channel and a cornerstone of user trust.