At NOCD, a digital platform supporting people with obsessive-compulsive disorder, I wrote and edited long-form content designed to meet users at moments of confusion, fear, or isolation. OCD is one of the most stigmatized and misunderstood mental health conditions, and that reality shaped every decision I made. My goal was to deliver information that was not only accurate and empathetic but structured in a way that users could process when they were at their most overwhelmed.
Much of this work involved reframing clinical topics into clear, high-signal articles based on real search patterns, user questions, and clinical insight. I used SEO analysis and AI-assisted audits to understand how people were phrasing their concerns and where misinformation dominated search results. That informed how I organized each piece—using question-led subheads, modular explanations, and concise definitions that made the content easier for both readers and search engines (or AI models) to interpret and surface at the right moment.
I collaborated closely with NOCD’s clinical team to ensure every article—whether about intrusive thoughts, shame cycles, relationship OCD, or ERP (exposure and response prevention)—remained medically sound while feeling calm, validating, and human. This blend of emotional clarity and structured content led to meaningful gains in organic visibility and engagement, and more importantly, user feedback confirming the articles helped them feel seen, understood, and more prepared to take the next step toward treatment.